Welcome to Common Grape! I’m Stephanie, creator of Common Grape. I love wine and yet it can be so overwhelming to understand what to buy, what we like, and how to pair. There has to be a simpler way!
I’ve spent my career in corporate marketing for various Fortune 500 companies and our goals were always to make sure that consumers understood the features and benefits of the product so they could make a buying decision. Of course, we tried to make the packaging and copy as enticing as possible. We’re a little competitive that way.
This is why the wine industry fascinates me. The packaging, labeling, and tasting notes are not ideal for consumers who aren’t experts. And it’s very challenging to describe what something tastes like. Combine all of that with the fact that the wine industry has been around for ages before a global economy and modern marketing. The labeling and certifications were all established on a regional level (I’m talking about you France, Italy & Spain), making it challenging to understand today.
Luckily, we are starting to see the tides shift in this industry with more consumer-friendly labeling and innovations to identify our individual flavor profiles. It’s exciting to see these changes, but I’ve found another way to short cycle the learning curve.
After years of educating myself on all things wine, I’ve distilled that lengthy process into a much simpler way to learn about wine. Now you can quickly become an expert without needing to invest all the time that I did!
The process is simple, it’s time to push aside the thousands of grape varietals out there and focus on the top 7 grapes used for making wine. These are called the 7 Noble Grapes. Focusing on these 7 is a great place to build a foundation. You can learn about a range of white wines and red wines, their typical characteristics, and top regions that produce these wines. Through self-guided tastings, you can taste the difference between each style and identify what you like and don’t like. By simplifying the focus and understanding a few basics, you’ll be able to select a great wine at the store or at a restaurant with confidence.
Interested in getting started?! This overview of the 7 Noble Grapes is a great place to begin. I hope you find these resources helpful and if there is anything you want to know more about, just send me an email email@example.com or leave a comment.
Cheers! And Enjoy!