Welcome to Common Grape! I’m Stephanie, creator of Common Grape. I love wine and yet it can be so overwhelming to understand what to buy, what we like, and how to pair. There has to be a simpler way!
I’ve spent my career in corporate marketing for various Fortune 500 companies and our goals were always to make sure that consumers understood the features and benefits of the product so they could make a buying decision. Of course, we tried to make the packaging and copy as enticing as possible. We’re a little competitive that way.
This is why the wine industry fascinates me. The packaging, labeling, and descriptions are not ideal for consumers who aren’t experts. And it’s very challenging to describe what something tastes like. Combine all of that with the fact that the wine industry has been around for ages before a global economy and modern marketing. The labeling and certifications were all established on a regional level (I’m talking about you France, Italy & Spain), making it challenging to understand today.
Luckily, we are starting to see the tides shift in this industry with more consumer-friendly labeling and innovations to identify our individual flavor profiles. It’s exciting to see these changes, but I think there are other ways to short cycle the learning curve for wine.
Like many wine consumers, understanding wine was always overwhelming for me. I would only order 1 or 2 types of wine at a restaurant because I didn’t know what else to order. I was not familiar with wine brands and found it challenging to select a bottle of wine.
I would attend tastings that featured obscure wines that I would never remember and would likely never find again. Tasting notes were not very helpful either. What did it mean when it described notes of cherry and leather?
Does this sound familiar?
Through my wine journey, I hosted several wine-tasting parties, took some wine classes and learned a lot from my husband who has a deep knowledge and love of wine. Through this process, I came to a realization that wine doesn’t have to be as overwhelming and complicated as it seems.
To help other wine lovers like me, I started this website with a focus on simplifying the learning process so that you can actually learn about wine in a shorter amount of time and feel confident in selecting and pairing wine.
With thousands of grape varietals out there and even more wine producers, the goal is to simplify down to the top 7 grapes used for making wine. These are called the 7 Noble Grapes. Focusing on these 7 is a great place to build a foundation. You can learn about a range of white wines and red wines, their typical characteristics, and top regions that produce these wines. Through self-guided tastings, you can taste the difference between each style and identify what you like and don’t like. By simplifying the focus and understanding a few basics, you’ll be able to select a great wine at the store or at a restaurant with confidence.
Interested in getting started?! Discovering the 7 Noble Grapes is a great place to start. I hope you find these resources helpful and if there is anything you want to know more about, just send me an email email@example.com or leave a comment.
Cheers! And Enjoy!